During Ramadan, in addition to fasting, meditation, and introspection, Muslims will also exchange gifts, exchange new things and be enthusiastic about charity. Therefore, Ramadan has also become an important shopping month for Muslims, with shortened working and business hours and increased shopping and entertainment time. So how should sellers choose products?
Ramadan shopping peaks at 4 am in Saudi Arabia and 1 pm in the UAE. The online shopping peak during Ramadan in Saudi Arabia is different than usual. Typically, the peak time for online shopping in Saudi Arabia occurs between 1 pm and 2 pm. During Ramadan, the peak occurs between 4 am and 5 am after morning prayers. According to different online shopping peaks, sellers can more cleverly use the advantage of network traffic to increase sales of Ramadan
wood ornaments.
How to choose items for Ramadan?
Which categories are best-selling during Ramadan?
1. Home Decoration
Shorter working hours give Muslims more family time during Ramadan. Nearly half of Muslims will invite relatives and friends to get together during Ramadan. Household products have become one of the most purchased categories in Ramadan, especially wallpapers, pendants, decorative lamps, home textiles, and handicrafts including
ramadan ornaments with Islamic traditional elements will be more popular.
2. Kitchen products
Preparing food at home is an important part of Ramadan. 96% of Middle Eastern buyers say they will buy high-frequency groceries during Ramadan, and purchases will increase by more than 50% compared to non-Ramadan periods. For Chinese overseas sellers, kitchen appliances and cooking tools are the keys to entering the kitchen space of Middle Eastern buyers, especially small products such as air fryers, egg beaters, baking molds, and weighing gadgets.
3. Clothing accessories
Similar to the custom of buying new clothes for Chinese New Year, Muslims will also buy new clothes during Ramadan. According to data from Lazada Indonesia, 50% of Lazada users have purchased clothing products during the 2021 Ramadan promotion. High-quality, traditional, and stylishly designed clothing will be the focus of Ramadan shopping.
4. Makeup and personal care
An increase in non-working hours also benefited the beauty care category. More than 60% of Middle Easterners will pay more attention to beauty and manners. In Indonesia and Malaysia, the beauty market is also rapidly emerging. Sellers can also launch beauty gift boxes with different product groups to promote gift consumption.
The above is the sharing of the best-selling product categories in Ramadan. You can refer to it. Before the event comes, make a good selection, prepare the goods, etc., to welcome the event!
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